Diners in the Selby area are being given the chance to find new culinary experiences through a major campaign aimed at boosting North Yorkshire’s hospitality trade.
The new Restaurant Week is set to take place across the Selby, Tadcaster, and Sherburn-in-Elmet area for the first time from October 21 to 27.
Businesses are being encouraged to sign up for the campaign and offer special set-price menus to customers who visit their restaurants and quote the offer during the dedicated week.
Restaurant Week offers businesses in the food and hospitality industry the opportunity to increase awareness of their enterprise, attract new customers and create regular repeat customers, during a typically quieter time of the season.
Visitors to the establishments taking part in Restaurant Week can try new places, new menus, and even new dishes.
The campaign, which has already been staged in Harrogate, is being overseen by Visit North Yorkshire, our destination marketing and management service.
Our executive member for open to business, Cllr Mark Crane, said: “We’re thrilled to launch Restaurant Week for the Selby, Tadcaster and Sherburn-in-Elmet area.
“North Yorkshire is well known for its excellent food and drink, and we want to showcase the best of what the area has to offer.
“Restaurant Week is a popular initiative across UK destinations, and we have already seen success with three Restaurant Weeks taking place in the Harrogate area.
“The week of offers is held during what is normally a quieter time of the year to encourage footfall into our hospitality businesses. I’d encourage the restaurants, cafes and tearooms from across the Selby area to get involved.”
The managing director of The Drovers Arms Restaurant and Country Pub in Skipwith, Graham Usher, welcomed the new campaign to highlight the wealth of restaurants in the area.
He said: “We are delighted to be taking part and supporting the first Restaurant Week in Selby and the surrounding area.
“There is such an amazing choice of restaurants and eateries in the local vicinity and this is a great opportunity to bring them all together and showcase for a week to local residents what is available on their doorstep.
“At The Drovers Arms, we will be showcasing the wonderful produce that is available to us locally with a great value fixed price menu for lunch and dinner.”
Restaurant and hospitality businesses from across Selby, Tadcaster and Sherburn-in-Elmet are eligible to take part in the Restaurant Week campaign.
Sign up for Selby Restaurant Week and find out more information.
Businesses which do not already have a free business listing on the Heart of Yorkshire website will have one created after registering for the Selby Restaurant Week.